Known for its large cookies and weekly rotating flavors, cookie shop Crumbl has created a massive buzz in the last year. Driven primarily by social media, the company has experienced rapid growth, attracting more new customers every day. But is Crumbl truly worth the cookie experience it claims to be, or has it become too overrated?
Founded in 2017 by Sawyer Hemsley and Jason McGowan, Crumbl has taken over the cookie world, with the chain quickly expanding across the country. What first grabbed people’s attention was its unique weekly flavors and how much it was hyped on social media. When Crumbl went public, people across the country posted weekly reviews and pictures of the giant cookies, making its viewers more interested in the product. But as its popularity grew, so did questions surrounding the quality, pricing, and marketing tactics.
Despite the brand’s success, one of the biggest criticisms is Crumbl’s pricing. Many customers claim that Crumbl’s cookies are too expensive and not worth the money. At $4-$5 per cookie, or $18 for a box of four, Crumbl cookies are anything but cheap. Some believe that the price does not align with the quality of the cookie, and I agree. I find Crumbl cookies too sweet, and after I take two bites of one, I’m already full. Some of my classmates agree.
“I’ve only been to Crumbl a few times, but when I have been, the cookies are too big and half raw. I prefer a crispy cookie and one that is not too sweet,” said senior Abigail Pappaconstantinou.
Taste is another factor. While Crumbl’s recipes are often described as rich, soft, and buttery, some customers claim they are too sweet and undercooked. Some love the thick, cake-like textures, while others find them too heavy.
Still, for every critic, there is a devoted Crumbl fan who stands by the brand’s confections and variety. Fans adore that Crumbl gives its customers variety, leaving them excited for what’s to come the next week.
“I love Crumbl because there are different flavors every week, and I can get rewards from buying them,” said senior Savannah Morris.
Another highlight of going to Crumbl is its fun, Instagram-worthy designs. With its striking pink boxes and “what’s new?” variety, Crumbl creates an experience that goes beyond just eating a cookie. It’s about being part of a trend, sharing your finds on social media, and being able to connect with others over something new and exciting.
Ultimately, whether Crumbl is overrated or not depends on individual preferences. For me, the cookies are overpriced, too sweet, and fueled more by social media than actual taste. Plus, I prefer a cookie that is not the size of my face.
What can’t be denied is Crumbl’s ability to capture the country’s attention, especially in the age of viral trends. Whether you’re a fan or critic, it is hard not to acknowledge its influence on the world of baked goods…and the power of social media.
You can see what you think by visiting the Charlottesville Crumbl store at 129 Community Street. They are open Mondays through Saturdays, 8 a.m. to 10 p.m.
